Commercial intelligence for sports rights holders
Prove the value of the fans you don't know yet.
Snipitz turns your anonymous digital audience into verified, sponsor-ready intelligence — so your commercial team can close bigger partnerships, faster.
The problem
Rights holders don't know who their fans actually are.
Sports organisations know only 24% of their fanbase by name and contact detail. One in three cannot identify even that much.
When a brand asks who your audience is, “we have 500,000 monthly visitors” isn't an answer they can act on.
This is how Snipitz works.
Data Foundation
We resolve anonymous visitors on your existing website and app into verified identity — built from actual purchase history and demographic data, not browsing behaviour or guesswork.
Commercial Intelligence
Monthly analysis translating your audience into brand category matches, named sponsor targets, and the ROI case each brand's team needs to say yes.
Direct Support
Direct access to a commercial partner with 15 years of senior sports experience — brand meeting prep, pitch review, warm introductions.
Revenue from the audience you already have, and the one you didn't know you had.
Built for organisations like yours.
The Lean Team
Real commercial ambition, but no in-house data analyst to build the audience case for sponsors.
The Agency Patchwork
Fan data scattered across a ticketing vendor, a social agency, and a CRM — nobody owns the full picture.
The Growing Property
Building commercial infrastructure from scratch, without the internal team to match the ambition.
The Underleveraged Audience
A large, engaged digital following that sponsorship revenue doesn't yet reflect.
Let's find out what your audience is worth.
Live in 5 business days. First audience report within 30 days.