Phillips will serve as the Women’s Sports Vertical Lead spearheading all women’s sports business development opportunities and advance revenue generating efforts. Prior to this role, she transformed Google's sports and entertainment strategies, amplifying women’s sports content by 300 hours and orchestrating high-impact global campaigns including a landmark NBA partnership. At Meta, she led innovative campaigns such as Facebook Live and Watch, and crafted transformative media strategies across multiple platforms. Her career, marked by groundbreaking achievements with brands like State Farm and NRG, showcases a profound expertise in media strategy, driving brand success through cutting-edge digital integrations and strategic partnerships.