Providential Media, a developer of integrated solutions for live streaming broadcast, fan engagement and fan data intelligence, announces the appointment of James Jones as Chief Financial Officer. Jones brings more than two decades of experience working with early-stage startups in the global enterprise technology and sports media industries.
“For any company, having the right team in place which is focused on execution and delivering results is critical for long-term success,” says Denny Darmo, Chief Executive Officer and Co-Founder of Providential Media. “James brings a stellar track record in helping startups successfully manage their financial policies, fundraising efforts and acquisition strategies, which will benefit Providential Media at this important stage of our company’s growth.”
Before joining Providential Media, Jones was the CFO of C360, a leader in immersive sports media technology which was recently acquired by entertainment giant COSM. He was also the Founder and Managing Partner for Ardito Advisors, LLC, where he was an interim CFO and COO for early-stage technology companies. In addition, he also served as CFO for Singularity University (SU), a company that helps global organizations leverage exponential technologies to tackle the world’s biggest challenges. Jones graduated with a B.S. in System Engineering from the United States Military Academy at West Point and an MBA from Harvard Business School.
“Understanding the global sports technology landscape, I am excited about the potential of Providential Media,” says Jones. “They have a strong, experienced team building an outstanding portfolio of innovative products that perfectly address the biggest needs in the nearly one trillion-dollar sports engagement, streaming media and fan data markets.”
James will be active with Darmo in the company’s current seed round, which was recently announced with an initial investment from Amy and Drayton McLane III. In early 2025, the company is scheduled to launch product activations with clients in professional and collegiate sports and retail.
Based in McKinney, Texas, Providential Media offers a “Platform-as-a-Service” model to provide sports, entertainment and destination clients with a variety of plug-in solutions to better understand their fans and effectively engage year-round beyond game day and generate new revenue opportunities. The company has been recognized for its innovations through two prestigious U.S.-based Plug-and-Play cohorts in sports technology and enterprise/AI; winner of the 2024 ASPN Award from the ASPN Sports Technology Accelerator Program covering the 13 APAC countries; a top-three finisher at the 2024 Mass Participation Challenge sponsored by GSIC powered by Microsoft and voted the 2025 Top 10 AI and Sports Tech Roadshow presented by HYPE Innovation.
